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E-commerce growth · single brand
How a premium outerwear label grew revenue 60% in two years
2023, the starting point. The label was doing about $38.9M a year on roughly 75K orders, split across separate domestic and international Shopify storefronts, each with its own Meta and Google ads and email. The data lived in silos, with no single view of customers, cohorts, or which channel and product actually drove profitable orders.
What we did. We unified both storefronts and every ad platform into one modeled data layer, joining orders, customers, and line items into cohort, CLV, contribution-margin, and blended-CAC views by product and channel, plus demand forecasting to guide buying and spend.
2024, momentum. Revenue rose 43% to $55.5M as orders jumped from 75K to 120K and new-customer acquisition climbed to 71K for the year.
2025, compounding. Revenue reached $62.4M, the international storefront doubled from $6M to $13M, and orders nearly doubled from the 2023 base to 135K. The active base grew to 89K customers running a $577 lifetime value and a 28% repeat rate, all finally visible in one place.