Synthetic conversion and retention model showing how SMB commerce teams can see drop-off, channel quality, and lifecycle movement in one place.
This customer journey case study uses synthetic channel, funnel, and cohort signals to show how Dedolytics can make growth analytics usable for an SMB operator.
Growth teams had plenty of channel data and almost no shared view of what it meant. They could see clicks and spend. They could not quickly see where buyers were dropping off, which channels produced better customers, or what part of the lifecycle actually deserved the next dollar.
We structured a synthetic journey system that connects channel spend, funnel movement, and lifecycle value into one readable operating layer. It is designed to support budget decisions, not just marketing recaps.
A plain read on where buyers stall from session to checkout to repeat purchase.
A synthetic view of which acquisition lanes are producing cheap clicks versus valuable customers.
Retention movement by acquisition cohort and offer type.
The channels and offers most likely to deserve more or less spend next.
This preview is more kinetic: funnel stages, cohort behavior, and revenue signal arranged as a growth system rather than another static dashboard screenshot.
Session / cart / checkout / purchase
1.25M visits with acquisition cost and mix in view.
312K adds keep the mid-funnel health visible.
109K users signal the current conversion pressure.
47K orders tie directly into lift and LTV quality.
Where the next budget move comes from
What turns performance into real growth
The point is not prettier channel data. It is a clearer budget decision rooted in cohort quality, repeat behavior, and revenue lift.
Synthetic channel, event, and order data are tied together so teams can see both conversion and customer quality in one frame.
Designed for lean commerce teams that need a growth system, not just another ad dashboard.
The concept makes the next budget decision easier instead of just showing us prettier channel data.
Anonymous Head of Growth
Good balance between performance detail and actual decision-making.